Our Founder Deidra O'Neal is a wife and a mother of 4, raising my family in suburban America. Deidra is a proud graduate of Grambling State University, an HBCU, and she earned her Master's in Nonprofit Management from Our Lady of the Lakes University in San Antonio.  Currently, lives in Collin County and she works within the Plano Independent School District. 
 
Deidra is a native of Los Angeles and cherishes her childhood memories of being exposed to many learning opportunities to form connections and explore interests that shaped her future. As a working wife and a mother raising her young family in suburban America, Deidra realized that her children and others lack the cultural knowledge, self-pride, and necessary life skills that living in the inner-city offers. This realization led her to establish YBS Kids in 2019.