Our founder, Deidra O'Neal, is a proud wife and mother of four children. She resided in suburban America and graduated from the Historically Black University Grambling State University. She also holds a Master's in Nonprofit Management from Our Lady of the Lakes University in San Antonio. Currently, Deidra lives in Collin County and works within the Plano Independent School District.

 

Deidra is a native of Los Angeles and cherishes her childhood memories of being exposed to many learning opportunities to form connections and explore interests that shaped her future. As a working wife and a mother raising her young family in suburban America, Deidra realized that her children and others lack the cultural knowledge, self-pride, and necessary life skills that living in the inner-city offers. This realization led her to establish YBS Kids in 2019.